Expandi vs HeyReach: two agency-leaning tools, compared head to head
Both tools serve teams running LinkedIn outreach across multiple accounts, not just a solo founder's single profile. The split is in how they price and structure that scale: Expandi charges per seat with deep personalization, HeyReach charges by sender pool with built-in multi-account management and agency white-labeling.
Expandi starts at $99/mo per seat ($79/mo billed annually), with a dedicated IP, webhooks, and unlimited campaigns per account, though its image and video personalization needs paid add-ons on top. HeyReach starts around $79/seat/mo (roughly $59/seat annually) and scales into flat Agency ($999/mo) and Unlimited ($1,999/mo) tiers that stop charging per seat once you're running many senders, plus a unified inbox across accounts and native CRM push to HubSpot and Salesforce. If you're running a handful of accounts and want deep personalization, Expandi's per-seat model works. If you're managing outreach for multiple clients across a growing sender pool, HeyReach's flat agency tiers and built-in multi-account inbox are built for exactly that.
Expandi vs HeyReach: side by side
Last verified: August 2026 · pricing and features change, always confirm on each vendor's own site before buying
| Feature | Expandi | HeyReach |
|---|---|---|
| Starting price | $99/mo per seat ($79/mo billed annually) | ~$79/seat/mo (~$59/seat annually) |
| Pricing model | Per seat, scales linearly with accounts | Per seat at entry; flat Agency ($999/mo) and Unlimited ($1,999/mo) tiers at scale |
| Sending model | Cloud-based, dedicated residential IP per account | Cloud-based, with sender rotation across accounts |
| CRM | No native CRM; pushes data via webhooks | No native CRM; direct integrations with HubSpot and Salesforce |
| Unified inbox | LinkedIn inbox only | Included, shared across all connected sender accounts |
| Image/video personalization | Included in UI, requires paid add-ons (Hyperise, Sendspark) to use | Not a core feature |
| Agency / white-label features | Agency plan ($149/seat/mo) with white-label dashboard | Agency Mode with white-label workspace management |
| Best for | Fewer accounts, deep personalization, webhook-driven workflows | Many sender accounts, agencies managing multiple clients at once |
Per-seat math versus flat scale pricing
Expandi charges $99/mo per seat no matter how many accounts you're running, so a 5-person team each sending from their own account pays roughly $495/mo, and it keeps climbing linearly as you add accounts. HeyReach starts similarly per seat around $79/mo, but its Agency plan flattens that curve: $999/mo covers up to 50 sender accounts, and Unlimited at $1,999/mo removes the cap entirely. If you're running under half a dozen accounts, the per-seat models land in similar territory. Past that, HeyReach's flat tiers get meaningfully cheaper per account than Expandi's linear pricing.
Multi-account management is where they actually diverge
This is the bigger functional difference. HeyReach was built around managing many LinkedIn accounts from one dashboard: a unified inbox that pools replies across every connected sender, smart rotation so outreach doesn't concentrate on one account, and native CRM push to HubSpot and Salesforce without needing a separate webhook setup. Expandi's dedicated-IP-per-account model and webhook-first integration approach assume you're wiring outreach into your own existing stack rather than working inside a built-in multi-account view. Expandi's personalization features (images, GIFs, video) also go further than anything HeyReach offers, but that depth requires separate paid tools to actually use.
Who each tool actually suits
Expandi suits a team running a smaller number of accounts that wants deep personalization and is comfortable wiring its own webhook integrations into an existing CRM. HeyReach suits an agency or lead-gen team managing outreach across many client accounts, where the unified inbox, sender rotation, and flat pricing at scale matter more than per-account personalization depth. Both are genuinely built for managing outreach beyond a single person's own LinkedIn profile, so if that's not your situation, neither is really the right starting point.
Considering a third option?
Worth saying plainly: if you're comparing Expandi and HeyReach, you're likely already past the use case Closer Claus is built for. Closer Claus is a flat $49/mo tool designed for a founder or small team running their own one to three LinkedIn accounts, not an agency managing a growing sender pool across multiple clients. It doesn't have HeyReach's sender rotation or Expandi's dedicated-IP infrastructure, and it isn't trying to. What it does include on the entry plan is a full CRM pipeline, a unified inbox (Unibox), lead sourcing, and an AI reply assistant (Klaus), bundled for a single operator rather than priced per seat or per sender pool. If you land here because you're actually a solo founder evaluating agency tools by mistake, it's worth a look instead. Closer Claus offers a 7-day free trial with no card required.
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